tung

Tung is punk: tattoos, spiky hair, tongues out – and now, staying sober. Bold, rebellious, and unapologetically real, Tung is a non-alcoholic beverage that lets you rage all night and still rise like a badass the next morning.

BRAND IDENTITY / PACKAGING / ILLUSTRATION / COPY

The brief and solution

Brief: Create a brand identity for a non-alcoholic beverage company with Swedish origins that stands out from the current market.

Solution: A brand identity inspired by Swedish Punk underground culture – embracing individuality, going against the grain, and having fun while doing it.