pelion

Pelion is an junior high school where elite basketball meets rigorous academics with a core emphasis on allowing the kids to be themselves, have interests beyond school and basketball to resist early burnout.

BRAND IDENTITY / NAMING / COPY / ART DIRECTION

the brief and solution

Brief:Create an entire brand identity including name, logo, art direction and visual identity for a basketball academy that caters to elite Gen-Alpha basketball players and their parents.

Solution: A brand identity that stems from the concept: Grand from the Granular. Showing how all of the small moments in a person’s life are what make the bigger moments possible.

I made a custom brand typeface based off of the shapes on a basketball court (Pelion Regular) in cooperation with Krona One